Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...

While it first launched back in 2006, Roblox has evolved over the recent years into one of the most popular virtual playgrounds on the planet. At its core, Roblox is a gaming platform that allows you ...

What happens when a Roblox challenge becomes reality? I attempted to survive 99 straight nights in the forest with only the ...