Who wouldn’t want to be “The YouTube of Video Games”? User-generated games portal Roblox is doing its best to apply the model to video games as opposed to just videos, by lowering the bar for content ...

Despite some scrutiny, Roblox seems committed to developing its advertising infrastructure, according to an earnings call with investors. While Roblox’s advertising system is still very much in its ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...