Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing. First, I’d like ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...