In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Lately I've been hearing a lot about common data models when it comes to SOA. As organizations attempt to figure out the data in the context of SOA they are driven many times to the notion of a common ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Volkswagen is pursuing a data management strategy that allows each of its five brands to modernise while developing distinct identities. “When you look round the industry, the competition falls into ...