In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The Northern media scene has been kept on tenterhooks ahead of a possible advertising blitz by leading sportswear retailer First Sport. The company is understood to have been holding back its media ...

Strategic partnership provides Publicis Sports clients access to the FANHub platform’s next-generation sports advertising technologies, audiences, and inventory Through FANHub, Publicis Sports clients ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes. GroupM, the large media-buying consortium backed by ad giant WPP, vowed Wednesday to ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...