Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a business owner, what am I doing taking vacation?! Maintaining sanity, that’s what. We all need a ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to ...

Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. I still remember how exciting it was when I finally figured ...

An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front page or earning mentions in LLMs. A strong strategy aligns ...

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...

Intelligent tracking and analysis of key metrics like conversion rates and keyword rankings are vital for SEO success. Common SEO pitfalls include poor mobile optimization, ignoring off-page SEO and ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

Increasingly, people are shifting their search strategies from “Just Google it” to “Let’s ask ChatGPT.” Web creators wonder whether their SEO strategies still apply and how to get their website in ...